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The fall and rise of Miss Selfridge

ASOS Miss Selfridge
Miss Selfridge Logo History

🎬 Miss Selfridge was a British high street store chain which began as the young fashion section of Selfridges department store in London in 1966. 

In July 1999, Arcadia Group, which was owned by Sir Philip Green, acquired Miss Selfridge, along with Wallis and clothing retailer Outfit, from Sears plc

Miss Selfridge was one of the first retailers to use Kate Moss in their campaigns and has used other successful models and actresses such as Naomi Campbell, Yasmin le Bon, Tess Daly, Saffron Burrows and Nicollette Sheridan before they found major success.

In 2006, to celebrate its 40th year of business, Miss Selfridge relaunched limited edition make up palettes containing some of the most successful products from the “Kiss and Make Up” make up range, which is now discontinued.

In April 2010, Miss Selfridge launched the Gossip Girl Collection in which they had worked with Eric Damon, the stylist of the show Gossip Girl, to create a line of 8 dresses based on the four main female characters.

📉 Arcadia Group went into administration on 30 November 2020

🔁 On 1 February 2021, ASOS announced it had acquired the Topshop, Topman, Miss Selfridge and HIIT brands out of administration for £265 million, paying an additional £65 million for current and pre-ordered stock. ASOS will keep 300 employees on as part of the deal but will not keep any of the brand’s 70 stores, putting 2,500 jobs at risk. These brands have since relaunched as Online stores within the ASOS umbrella.

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