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The fall and rise of Vever

@veverjewelry

🎬 Once upon a time…

  • Vever was founded in 1821 by Pierre-Paul Vever in Metz, France
  • Originally a metalsmith, Vever later turned to jewelry
  • The company quickly became known for its innovative designs and use of new materials
  • In the late 19th century, Vever was one of the leading jewelry houses in Paris
  • The company was known for its Art Nouveau designs, which were inspired by nature and the arts and crafts movement
  • Vever’s jewelry was worn by some of the most famous people of the time, including Sarah Bernhardt and Coco Chanel
Photo: Sylvia Pendant, 1900. Vever. Decorative Arts Museum, Paris.

📉 The troubled times

  • The Vever jewelry brand faced a number of difficulties in the 20th century
  • The Great Depression and World War II took a toll on the company
  • In the postwar era, Vever struggled to compete with new, more modern jewelry brands
  • The company closed its doors in 1982

🔁  The Brand revival

  • In 2021, the Vever jewelry brand was revived by Camille and Damien Vever, the seventh generation of the family
  • The new Vever brand is committed to sustainability and ethical practices
  • The company uses recycled materials, lab-grown diamonds, and alternative materials like vegetal ivory
  • Vever’s jewelry is designed and made in France
  • The new Vever brand is quickly gaining popularity among consumers who are looking for sustainable and ethical jewelry

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