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The fall and rise of Specialized

Specialized Logo

🎬 The Bike manufacturer Specialized was founded in 1974 by Mike Sinyard. Based in California the company has grown from importing Italian parts to manufacturing their own. In 

📉 1981 Specialized released their first two models; a road bike and touring bike.

These were quickly followed by trail bikes and stumpjumpers, designed by Tim Neenan. Now, Specialized has bikes for road, off-road, downhill, trails and endurance riders. Rivaling the biggest names in cycling

 ðŸ”  Specialized was bought by Meridia Bikes (a 40 percent share) in 2001 and has relaunched with new efforts and even better designs.

Turbo-Levo bike by Specialized

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