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The fall and rise of Polaroid

Polaroid Makes Music

🎬 Once upon a time… 

  • Founded in 1937 by Edwin Land, a scientist and inventor.
  • Land was inspired to create Polaroid after his daughter asked him why she couldn’t see the picture she took right away.
  • The first Polaroid camera, the Land Camera Model 95, was released in 1948.
  • Polaroid quickly became a popular brand, and its instant cameras were used by people all over the world.
Polaroid Land Camera – Attribution-ShareAlike (CC BY-SA 2.0)

📉  The troubled times

  • In the 1990s, Polaroid began to face challenges from digital cameras.
  • Digital cameras were cheaper, easier to use, and offered better image quality than Polaroid cameras.
  • Polaroid filed for bankruptcy in 2001, and its film production ceased in 2009.
  • The Polaroid brand was eventually bought by a group of investors, but it never regained its former popularity.

🔁   Resurgence

  • In recent years, there has been a resurgence of interest in Polaroid cameras.
  • This is due in part to the popularity of vintage cameras and the rise of social media, which has made it easier for people to share their Polaroid photos.
  • Polaroid has also released a new line of instant cameras and film, which has helped to revive the brand.
  • Polaroid has also been diversifying its product range, now selling audio products such as radios and speakers, to capitalise on their strong brand recognition and neo-retro vibes.

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