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Palladium Pallabrousse Pampa 1947

Picture this: a war-torn landscape, paratroopers leaping from the sky, their sturdy boots gripping the earth – that’s where the Palladium saga begins. But this ain’t your average footwear fairytale. Buckle up, because this journey takes us from aircraft tires to cityscapes, with a detour through military grit and cultural shifts. Part 1: Soaring High,… Read More »The fall and rise of Palladium

The fall and rise of Palladium


🎬 Once upon a time… 📉 The troubled times 🔁  The Brand revival Resources:

The fall and rise of Vever

ASOS Miss Selfridge

🎬 Miss Selfridge was a British high street store chain which began as the young fashion section of Selfridges department store in London in 1966.  In July 1999, Arcadia Group, which was owned by Sir Philip Green, acquired Miss Selfridge, along with Wallis and clothing retailer Outfit, from Sears plc Miss Selfridge was one of… Read More »The fall and rise of Miss Selfridge

The fall and rise of Miss Selfridge

KWay K-Way

🎬 The K-Way® brand was created in Paris in 1965. On a rainy day, clothes retailer Léon-Claude Duhamel observed as people rushed by in soaking wet clothes, with uncomfortable umbrellas in their hands. And he had an insight: creating a waterproof object that could be carried at all times, but which was neither an umbrella… Read More »The rise and fall of K-way

The rise and fall of K-way