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“The second life of iconic brands”


“Phoenix Brands ?” the term has now been coined…

As a nostalgic visual thinker, I strongly believe in the power of brands and logos to bring more joy and grounding to the world.

Having worked with many brands and businesses for over twenty years, I got to witness some irrational display of love between consumers, founders and brands. 

Those -often subconscious- bonds have inspired individuals to move mountains to safeguard a brand that was struggling, or revive another which had collapsed or disappeared, aka “Phoenix Brands”  

Impressed by those heroic tales I felt they had to be honoured, praised and documented, meet the Tales of Phoenix Brands Blog featuring an ever growing list of iconic brands such as Moke, Motosacoche, Sequential, K-way, Miss Selfridge, Maplin, Trudon Candles

I was also keen to understand and model the playbook that could inspire other forgotten brands to be brought back to life, perhaps by your very own self ? The soon to be released “How to” section will contain inspirational ideas for brands to salvage, practical advice and contacts to help you with your journey.

Austin AustinMini BigBriar bike biking Cycling DaveSmith e-scooter electricbike escooter EV Fender France geneva iconic IconicBrand Midi Mini Moog MoogFest MoogMusic motosacoche ninebots Norlin norton offroad paulmerz Piano Prophet5 rebirth relaunch RObertMoog Scooter segway Sequential stumpjumper Synth Synthesiser Synthesizer trail trailbike trailbikes trails UnitedKingdom Yamaha

read more about THE IDEA and the vision


Blog: Tales of Phoenix Brands

Discover inspiring tales from iconic or memorable brands which either struggled, collapsed or simply disappeared, and how they managed to rise again from their ashes, like a phoenix !

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Contact us if you have suggestions for iconic brands which should be featured in the Tales of Phoenix Brands blog or for some not-so-lucky ones that deserve to be saved and relaunched…

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